Summary

This Sales Executive apprenticeship is aimed at mid-level managers to senior managers and department heads. The programme focuses on developing sales techniques, gaining a better understanding of customers, markets and a business’s overall strategy, as well as setting and exceeding targets.

What is Sales Executive Apprenticeship?

Sales executives are responsible for selling a specific range of products or services to customers. They maintain existing customer accounts and also build relationships with potential customers to generate new business.

Sales executives work across all types of industry sectors, selling in business to business or business to consumer markets. Each exec is expected to demonstrate a detailed knowledge of the product or services, as well as a good understanding of competitors and the market overall.

Other responsibilities include:

Understanding the USPs of products or services you sell
Knowing your organisation’s short and long term commercial goals
Analysing sales and strategies, looking for areas to improve
Knowing your market and how to target each segment
Understanding finance such as costs, profit and budgets
Setting sales targets and also meeting them
Communicating effectively with customers and your team
Acting with integrity at all times
Building and maintaining customer relations.

Entry

Employers will set their own entry requirements in order to start on this apprenticeship, but typically requires five GCSEs at Grade C or higher.

Duration

The minimum duration is 8 months, our recommended duration for this programme is 15 months

Cost / Funding

Levy Payers – £6,000

Non-Levy Payers – £360

All prices are inclusive of VAT

Level

Level 4

Functional skills

If an apprentice is aged 16-18 and has not previously achieved the required level of English and maths, they will need to complete Functional Skills as part of their apprenticeship programme.

While Functional Skills are no longer mandatory for adult apprentices (19+), literacy and numeracy skills remain essential for success.

For those without prior English and Maths qualifications, we recommend level 2 maths and level 2 English to support career growth and workplace efficiency.

Our tailored support ensures these skills are seamlessly integrated into the apprenticeship journey, helping every apprentice develop these vital skills.

End assessment

The End Point Assessment (EPA) for the Sales Executive Apprenticeship includes:

Work based project
Professional discussion, underpinned by a portfolio of evidence
Presentation and questioning.

Professional support

HIT Training assigns a designated Vocational Trainer to each apprentice. Alongside the apprentice they will agree on a personal learning and development plan, setting a timetable of learning activities in preparation for the End Point Assessment (EPA).

The HIT Vocational Trainer will meet with the apprentice regularly either online or face to face to complete and review assessments, provide further coaching where required and agree the next steps of learning.

Download our factsheet

Sales Executive Apprenticeship facesheet